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1688 is a wholesale platform for bulk purchasing all kinds of goods.

Easy ⏱ 5 min read
🏭 Wholesale Guide

1688: China’s Largest B2B Wholesale Platform for Bulk Sourcing

Official Step-by-Step Illustrated Guide with Screenshots and Multi-Language PDFs

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📱 Official App Downloads

✨ Overview & Essential Brief: As Alibaba’s official B2B wholesale platform, 1688 targets global merchants who source goods in bulk from Chinese manufacturers. Unlike Taobao’s retail service, it provides factory-direct wholesale pricing, with lower unit costs when ordering larger quantities, and most suppliers support sample purchase and OEM customization. Core functions contain supplier qualification verification, online instant negotiation with factories, and Trade Assurance payment protected by Alipay to reduce transaction risks. Buyers can filter products by factory location, MOQ and customized requirements across categories like hardware, garments and accessories. Many suppliers support domestic shipping and international logistics consultation. Ideal for overseas small wholesalers and resellers, 1688 cuts intermediate costs and becomes the most popular procurement tool for foreign businessmen doing business in China.
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Key Feature: 1688 is China’s largest wholesale platform connecting factories directly with buyers. Factory-direct pricing with lower unit costs for bulk orders. Supports sample orders and OEM customization.

📘 (1) Download and Registration

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Download & Install 1688

Open the ‘App Store’ (iOS) or Google Play (Android), search for “1688” or “阿里巴巴”, and click ‘Download’ to install.

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Registration & Login

After installation, open the app, click ‘My’, and enter the login/registration page. If you already have a Taobao account, you can directly log in to 1688 using your Taobao account (click ‘Taobao Login’, enter your Taobao account password, and authorize to log in).

Login

If you are not registered, click ‘Register Now’. The process is the same as registering on Taobao (register with an overseas phone number, link an international credit card, and complete the shipping address).

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Pro Tip: If you already have a Taobao account, you can use it to log in directly to 1688. No need to create a new account!

🔍 (2) Core Functions – Search for Wholesale Products

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Search & Filter Wholesale Products

After logging in, enter the product name (such as “clothing wholesale” or “electronic product wholesale”) in the search box at the top of the homepage.

Search

Click ‘Search’ to enter the product list page, click ‘Filter’ at the top of the page. You can also filter by minimum order quantity (MOQ), price range, place of origin, and seller qualifications (such as ‘TrustPass Seller’ or ‘Verified Factory’) to accurately find wholesale products that meet your needs.

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Pro Tip: Always filter by “TrustPass Seller” or “Verified Factory” to ensure you’re dealing with legitimate and reliable suppliers.

💬 (2) Core Functions – Bulk Purchasing and Price Negotiation

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Wholesale Purchasing & Price Negotiation

Find the desired product, click on the product image, and enter the product details page.

Product Details

View product details: Browse product images, specifications, minimum order quantity (such as minimum batch of 10 pieces, 50 pieces), wholesale prices, seller qualifications (whether it is a factory), user reviews.

Contact the seller to negotiate the price (Key Step): Click ‘Contact Supplier’ on the product detail page, choose a communication method (‘Wangwang Chat’ or ‘Phone Contact’, Wangwang supports communication in English).

Contact

Send negotiation information (in English or Chinese is fine), such as ‘I want to purchase 100 pieces, can I get a discount?’ or ‘What’s the price if I buy 100 pieces?’. Communicate with the seller to confirm: price, minimum order quantity, delivery time, payment method, logistics method (such as sea or air shipping), and product quality requirements.

Negotiation

If you need customized products (such as printing a logo or changing the size), you can send your customization requirements and confirm the customization details and additional costs with the seller, similar to the inquiry process on 1688 International.

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Negotiation Tip: Be clear about your requirements — quantity, quality, packaging, and shipping terms. Most Chinese suppliers are open to negotiation, especially for larger orders.

🛒 (2) Core Functions – Place an Order

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Place Order & Payment

After the negotiation is completed, click ‘Order Now’, select the purchase quantity (must meet the minimum order quantity) and specifications, and confirm the delivery address (for bulk purchases, you can provide the company address or logistics warehouse address).

Order

Click ‘Submit Order’, choose a payment method (international credit card, Alipay, corporate transfer), and complete the payment.

Payment

After the payment is successful, the merchant will arrange production/shipment. You can check the order progress and logistics information in ‘My Orders’.

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Important Notice: For bulk orders, confirm all details (price, MOQ, delivery time, quality standards) in writing through the chat feature. This creates a record for dispute resolution if needed.

🧪 (2) Core Functions – Sample Ordering

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Sample Ordering (Confirm Quality Before Bulk Purchase)

Before making a bulk purchase, if you want to confirm the product quality, you can contact the seller to ask if they support sample ordering. If they do, confirm the sample price and shipping fee with the seller and place an order for the sample.

Sample

After receiving the sample, check the product quality and specifications. If it meets your needs, proceed with bulk purchasing. If it does not meet the requirements, you can communicate with the seller for adjustments or change the seller.

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Pro Tip: Always order samples before committing to large volumes. It’s a small investment that can save you from costly mistakes and quality issues.

🔄 (2) Core Functions – Bulk Returns

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Bulk Returns

If the received bulk products have quality issues or do not meet specifications, click ‘My Orders’, find the corresponding order, and click ‘Request Refund/Return’.

Return Request

Select the reason for the return, upload photos of the product issue and comparison photos of the sample, fill in the return explanation, and click ‘Submit Application’.

Communicate with the seller about the return details (return address, shipping cost responsibility, refund amount), and send the product back as required. After the seller receives the product and confirms it is correct, the payment will be refunded (for bulk returns and refunds, negotiation may be needed and it may take a longer time).

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Important Notice: Bulk returns are more complex than retail returns. Keep all communication records and shipping documentation. For high-value orders, consider using Trade Assurance protection.

❓ Common Problems and Solutions

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Troubleshooting & Best Practices

Negotiation Fails: You can switch to other merchants, compare prices, and choose the one with the best cost performance.

Product Quality Does Not Match: Confirm the product quality standards with the merchant in advance, order samples to avoid bulk purchase issues. If quality problems arise, keep evidence (photos, chat records) and negotiate for return and refund.

Delivery Delays: Confirm the delivery time with the merchant when placing an order, sign a purchase agreement (can be generated through the app). If the delivery is delayed, you can require the merchant to compensate for breach of contract.

High Logistics Costs: For bulk purchases, consider sea freight (low cost, long time). If urgent, air freight can be used (high cost, short time), and negotiate the logistics method with the merchant.

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Pro Tip: For international shipping, always get a clear quote including all fees (customs, duties, handling). Many suppliers can help arrange international logistics.

✅ Quick Summary

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Why Choose 1688?

✅ Factory-Direct Pricing: Lower unit costs for bulk orders.

✅ Supplier Verification: TrustPass and Verified Factory badges ensure reliability.

✅ Sample Orders: Test quality before committing to large volumes.

✅ OEM Customization: Many suppliers support custom branding and specifications.

✅ Trade Assurance: Payment protection through Alipay.

✅ International Logistics: Suppliers can assist with sea and air freight.

✅ Wide Selection: Hardware, garments, electronics, and more.

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Important Notice: Always verify supplier credentials and order samples before large purchases. Keep all communication records and use Trade Assurance for payment protection.

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